Product
Building a profile people recognise
A clear profile helps the people who value your work understand who you are and what they can support.
By 2 Magic Words Team
Your profile is the place where a new supporter decides whether they understand your work. It should make that decision easy.
Lead with a clear introduction
Describe what you do in language a first-time visitor can understand. Focus on the work, projects, or community you want people to recognise.
Share what support makes possible
People are more confident giving when they know what their support enables. A short, concrete explanation is more useful than a long list of ambitions.
Keep it current
Review your profile when your work changes. Accurate links, an up-to-date introduction, and a clear picture of your focus help your supporters stay connected.